The complete story of your sales and defections.

Uncover first-ever insights into your dealership’s traffic by matching your CRM data with industry-wide sales* data. With these solutions, you can now make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

RESULTS

11.4% average improvement in buyer share*

* Buyer Share defined as total % of buyers in Dealer CRM that purchased from Dealer

20% decrease in defections

Traffic Conversion Analysis

When it comes to new vehicle sales, expand your dealers’ understanding of lead sources, follow-up processes, salesperson performance, inventory mix, and geographic opportunity.
 

TrafficView

For a more complete picture of your dealers’ markets, bring used vehicle opportunities to life and provide visibility into customer cross-shopping behaviors to allow an understanding of lost sales opportunities when customers change their mind.

The 5 key challenges to finding clarity

We’ll show you how the same data that obscures your dealers’ problems can reveal the solutions. While it may seem like you can never truly identify what costs your dealers a lead, it is actually possible to uncover their weak spots and take action to improve performance.

LEAD SOURCES
LEAD SOURCES

Laser focus your marketing spend and effort on the sources that work

Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.

FOLLOW-UP PROCESSES
FOLLOW-UP PROCESSES

Expose weaknesses in your lead follow-up process

Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.

SALESPERSON PERFORMANCE
SALESPERSON PERFORMANCE

Identify opportunities for improvement by salesperson

Illuminate the impact of mix and volume on performance as well as which salespeople are losing the most sales.

INVENTORY MIX
INVENTORY MIX

Inform the models and trims you’re stocking

Reveal the models and trims that your dealers’ leads bought from other dealers to identify potential mix issues.

GEOGRAPHIC OPPORTUNITY
GEOGRAPHIC OPPORTUNITY

Target your marketing efforts to acquire more traffic and buyers

Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.

CROSS-SHOPPING
CROSS-SHOPPING

Don’t let a changed mind be a lost sale

Put a process in place to to see who changed their mind from buying new to buying used and vice versa.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 96% of all new vehicle sales and 89% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.

HYPER-GRANULAR INSIGHTS

ChannelVantage statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Let us help you cut through the chaos

MEDIAPERFORMANCE™

Make every marketing
dollar work harder.

EXPLORE

LEADMANAGEMENT™

Leads are the lifeblood
of your sales and
marketing strategy.

EXPLORE

AUTOHOOK®

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

EXPLORE

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ChannelVantage
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.